This document outlines the strategy and the actions that will be undertaken to communicate and disseminate the activities and results of OLIVE-MIRACLE project.
Dissemination activities and promotional materials will be developed throughout the whole project lifecycle to attract and involve stakeholders and the general public through ￼￼specifically targeted communication activities.
After defining the key objectives, the plan illustrates the general strategy, which identifies the target audiences, the communication channels, the events and the materials to be ￼produced, such as the project website, newsletter, social media, brochures, leaflets and visual/audio.
The document is intended to serve as a guideline for the consortium to effectively manage all the activities, to coordinate efforts and provide standards to ensure uniform communication style. Furthermore, it specifies timeline and responsibilities, and it ￼establishes benchmarks and metrics to evaluate the extent to which the scheduled activities had achieved the expected impact.￼